Through our Category Entry Point research solution, you can unpick the pathways that lead people to consume or purchase from you and the category. Our CEP Identify approach models a category’s entry points on as many relevant data points as possible and, in doing so, limits the degree of subjectivity influencing the outcomes.
Category Entry Point Research
HOW WE ORGANICALLY UNCOVER AND TEST YOUR CATEGORY ENTRY POINTS
MAPPING
Using our bespoke Diary-Style W’s questioning, we allow the respondent to intuitively build their most recent consumption and purchase occasions.
PURCHASE DRIVING
We then use advanced proprietary statistical techniques to identify which W’s are most influential in delivering a purchase within your category.
STREAMLINING
We combine further statistical techniques with your and our intuition to group neighbouring Category Entry Points together, delivering a succinct set of key CEPs
Category Entry Point Profiling
Once identified, we profile the CEPs to bring them to life, providing your team with the detail in how best to activate against them
Learn more about Category Entry Point research and how it can help your brand.
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