CONTACT US

Category Entry Point Research unlocks the moments that matter. A deeper understanding of Category Entry Points can provide you with actionable insight to improve your brand strategy & marketing activity, while also allowing you to modernise your Brand Health Tracking.

Contact us on the form below or email us on hello@categoryentrypoints.com to learn more about CEP research.

  • MEASURE MENTAL AVAILABILITY IN CONTEXT
  • DEVELOP A DEEPER UNDERSTANDING OF CEPS
  • MODERNISE YOUR BRAND MEASUREMENT

Clients

    Or contact us at

    Ireland

     Charlemont Exchange, Charlemont St, Dublin 2, D02 VN88, Ireland

    United Kingdom

    The Smith, 145 London Rd, Kingston Upon Thames, KT2 6SR, United Kingdom

    United States

    1178 Broadway, 3rd Floor #3263, New York, NY 10001, United States

    Why Salience Plus

    The Experience

    We’ve conducted research in over 100 countries, across five continents with a host of experience in multi-market, portfolio brand health trackers.

    The Specialism

    At Salience+, we specialise in research and consultancy with ‘mental availability’ at its’ core. We’ve developed a more objective method for identifying Category Entry Points (CEPs) and tracking brand salience within these over time.

    The Deliverables

    We’re well versed in helping our clients embed new research, KPI’s and brand health tracking. Our hybrid team of data scientists and brand planners ensure a robust research program with strategic deliverables.