CONTACT US
A deeper understanding of Category Entry Points can provide you with actionable insight to improve your brand strategy & marketing activity, while also allowing you to modernise your Brand Health Tracking.
- IDENTIFY PRIORITY CATEGORY ENTRY POINTS
- BUILD A PROFILE OF KEY CEPS
- MEASURE MENTAL AVAILABILITY IN CONTEXT
Clients
Why Salience Plus
The Experience
We’ve conducted research in over 100 countries, across five continents with a host of experience in multi-market, portfolio brand health trackers.
The Specialism
At Salience+, we specialise in research and consultancy with ‘mental availability’ at its’ core. We’ve developed a more objective method for identifying Category Entry Points (CEPs) and tracking brand salience within these over time.
The Deliverables
We’re well versed in helping our clients embed new research, KPI’s and brand health tracking. Our hybrid team of data scientists and brand planners ensure a robust research program with strategic deliverables.
Office Locations
Ireland
Charlemont Exchange, Charlemont St, Dublin 2, D02 VN88, Ireland
United Kingdom
The Smith, 145 London Rd, Kingston Upon Thames, KT2 6SR, United Kingdom
United States
1178 Broadway, 3rd Floor #3263, New York, NY 10001, United States
