At Salience+ (Salience Plus), we specialise in research and consultancy with ‘mental availability’ at its’ core. Building on the work of the Ehrenberg Bass Institute we’ve developed an objective method for identifying Category Entry Points (CEPs) and tracking brand salience within these over time.

We also have direct and extensive experience of migrating research projects from one provider to another, we know that it can be a daunting task and a decision which is not taken lightly. However, with most brand health trackers not fit for purpose, it’s a necessary undertaking.

Get in touch to find out how we can help you modernise and reimagine your brand health tracking, as well as provide insights that drives a more focused brand plan with targeting marketing activity through the use of Category Entry Points.